Refining Digital Transformation through Asset Centricity
Many organizations are working diligently on digital transformation initiatives to enhance their customer experiences, improve business outcomes, and develop new revenue-generating services. But they’re also encountering a common roadblock to success: the tendency to digitize in functional silos, a practice that limits organizations’ ability to achieve their stated goals. A cross-functional approach to digital transformation is key to breaking down these silos. But for organizations that manufacture, manage, and service critical assets, digital transformation initiatives may need to extend beyond just expanding across functions and establish a common digital thread or platform that unifies business functions and supports ongoing innovation.