Strategy

Idea in Brief The Opportunity While new technologies continue to upend industries and shorten the lives of corporations, there has never been a better time for companies to search for…

Idea in Brief The Problem Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains. What do successful companies do differently? The Journey…

Over the last few years, business leaders have been reminded repeatedly of the interconnectedness and unpredictability of businesses, economies, and societies. Humanitarian disasters, from the pandemic to the war in…

When it comes to engaging with competitors, most brands take an antagonistic approach — think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However,…

The pandemic put companies under a tremendous amount of stress. It revealed who is ready for the many changes the near future will bring — and who is not. In…

Looking outside one’s own industry has resulted in many remarkable innovations and disruptions. But all too often managers lack the mandate, authority, or confidence to make it work. They can…

The traditional process of making strategy is about managers finding a way to align a company’s capabilities with its opportunities and environment. That works well enough when environments are relatively…

Business forecasts are often wrong — and yet they can still be a powerful tool for savvy leaders if they view them in aggregate and ask the right questions. The…

Over the past five years, the major auto companies have invested massively in electric vehicles (EVs). The Volkswagen Group in 2017 announced that they would offer 80 new electric vehicles…

More and more startups are popping up, offering customers new services and products that save them money. And while their offerings are attractive, they have one shortfall: They don’t capture…