Marketing

Over the course of Harvard Business Review’s century-long life, its articles have introduced leaders to new ideas and tools designed to keep them on the cutting edge of running a…

By Marie Gulin-Merle For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and…

The traditional big retail chain—like Walmart in the United States, Carrefour in France, and Kaufland in Germany—is a brand aggregator. It offers a range of branded products in multiple categories…

As fashion shows go, the one that took place on Facebook Live in April 2021 was unique. The first model to strut down the catwalk was Cindy, a seven-month-old puppy…

Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their…

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors  Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they went…

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities…

Although rewards programs are designed to save customers money, most of them also include some form of redemption hurdle: policies such as spending minimums or expiration dates that limit customers’…

Ask any salesperson and they’ll tell you that they’re far more likely to lose a deal to “no decision” than to the competition. In a large-scale study of more than…

A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they…