Marketing

Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology, is a form of monetization, the future of organizing, or a get-rich-quick scheme. But…

Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have shifted their attention from stationary media to perpetual media on the…

Of the 4,000 products Amazon sells every minute, approximately 50% are presented to customers by its personalized recommendation engine. When you visit the site, its algorithms select an assortment of…

From Amazon Prime to Panera Bread’s Unlimited Sip Club, loyalty programs have become commonplace in a wide variety of industries. However, despite their popularity, it’s not always clear whether these…

A simple take on prices is that they are an obstacle toward the purchase of a desired product or service. Companies, therefore, see a legitimate need to reduce “friction” in…

Consumers are accustomed to generous product returns policies online. Firms recognize that it makes the purchase decision easier. But most companies restrict these policies to standard products and customized products…

As the pace of digital transformation continues, marketers are now taking center stage in their organizations, connecting the dots across customer needs and data, business priorities, and the digital agenda.…

Are you rich? Are you poor? If you’re like most Americans, you’ll answer no to both questions, even if your income or wealth puts you near the top or the…

The course of true love never did run smooth, as Shakespeare once said. That there are more than 8,000 dating sites in the world dedicated to bringing people together is…

To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Brand rebounds often seem simple, logical, and inevitable when they are taught in business…